WK1LIVE7: Marketing to a Changed Market
The COVID-19 crisis is driving Americans to re-evaluate their needs and wants in a home. That will likely be good news for the home performance community as we emerge from this crisis. Suzanne Shelton, CEO of Shelton Group, will share some hot-off-the-presses insights about shifting expectations on health, comfort, energy efficiency, and renewable energy. She’ll also share shifting expectations of the companies we buy from and corporate America’s opportunity to lead, the newly understood importance of individual actions and the role our actions play in the health of our communities, and she’ll lay out a framework for how you can message and market to thrive on the other side of this crisis.